Past Questions

Your answer must refer to

• at least two media areas (e.g. TV, film, news, advertising…)
• historical, contemporary and future media
• specific examples
• media theory

2013 Jan
8 How significant has the internet been to media audiences.
9 Discuss the extent to which the internet has transformed media production.

2012 June
8 “The online age has significantly changed consumer behaviour and audience reception, compared with the offline age.” Discuss.
9 Evaluate the ways in which media producers have taken advantage of convergence.

2012 Jan
8 The online age has led to competing theories of cultural change. Which do you consider the most relevant to the media, and why?
9 Evaluate the ways in which media audiences have benefited from online media.

2011 June
8 “This is the age of the prosumer – where the consumer becomes the producer.” Discuss.
9 Discuss the extent to which the behaviour of media audiences has been transformed by the internet.

2011 Jan 
8 “The impact of the internet on the media is exaggerated.” Discuss.
9 Evaluate the opportunities and the threats offered to media producers by the internet.

2010 June
8 “For media audiences the internet has changed everything.” Discuss.
9 Explain the extent to which online media exist alongside older methods of distribution in 2010.

2010 Jan
8 “The impact of the internet on the media is revolutionary.” Discuss.
9 Discuss the extent to which the distribution and consumption of media have been transformed by the internet.