Lesson 10: The Future 'Ooooo' 'Ahhhhh'

Using the information provided to you below you are tasked with creating a pitch that you will present that details the future of media. 

If it helps imagine that the year is 2050. What will the media landscape be like?

Try to include the theorists (Gauntlett, Anderson, Jenkins and Gilmor) we have looked at so far and also include information on each media area (Film, News, Music, Fandom and YouTube).

The first web page
25 years after Tim Berners Lee published the idea that became the Internet, what do we think could be its future?

Web 1.0 – That Geocities & Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.

Web 2.0 – This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.

Web 3.0 – This will be about semantic web (or the meaning of data), personalization (e.g. iGoogle), intelligent search and behavioral advertising among other things.

What can you find out about web 3.0? What do academics say about it? Can you find any examples of it? How could you map Gauntlett's ideas onto the concept of web 3.0?

http://radar.oreilly.com/2007/10/todays-web-30-nonsense-blogsto.html

Issues

Wired magazine features on the web at 25

wikipedia Web2.0 Web3.0 

Theory / Critical Approaches

for these you may need the user name: mediamagazine11 and password qp726zr 

media magazine - Participation, Web2, hegemony an article by Nick Lacey 

media magazine - six questions about media and participation an article by David Buckingham