Lesson 5: Long Tail Research

How would you apply Anderson's theory to film / cinema?
How much do we watch mainstream, blockbusting film (on whatever platform / in whatever place)? Look back at the BFI Statistical Yearbook 2015 and BFI Statistical Yearbook 2014 for evidence.
How much do we watch niche film?
We can find mainstream film in a wide variety of places. Where can we find niche film? Does your local multiplex screen any? Local cinema? Where would you have to go in order to see a niche film in a cinema?

Anderson's theory was about online shops (Amazon etc.). What titles are in Amazon UK's best sellers? To back up Anderson's theory, what niche films can you find on Amazon?

Does the same apply to Amazon Prime, as it does to the shop?

What about Netflix? Sky Movies?