Lesson 8: Music in the Online Age

The key points you need to consider with music in the online age...

Read the following article http://www.theguardian.com/music/2014/nov/17/steve-albinis-keynote-address-at-face-the-music-in-full

Note down key points and issues of debate that are made. It may help to structure your points as follows:

Past issues in the music industry
Present issues that are brought about because of the internet 1) Positives 2) Negatives
The future of the industry

You can refer and quote Steve Albini in your essays

Some key points the articles makes:

According to the music business body the British Phonographic Industry (BPI), Britons streamed 14.8bn tracks last year, almost double the 7.5bn of 2013, as internet connectivity improves and becomes pervasive.
This year Apple is expected to muscle in on the scene using the Beats brand it bought for $3bn (£2bn) in May 2014, as is Google’s YouTube, which last November launched a paid-for, ad-free music and video streaming service, YouTube Music Key.
Snapchat is supposedly launching a music feature - A partnership with the music video service Vevo could be incorporated into future versions
But unlike downloads, musicians do not universally love streaming.
Change in the use of radio play as advertising - Ed Sheeran, Beyoncé and Coldplay are offering CDs and digital downloads for sale before putting them on streaming services – the opposite of the way radio has been used for promotion for decades.
Yet streaming revenues are rising fast, according to the BPI’s figures: they have zoomed from zero in 2007 to £76.7m in 2013